Being smart and methodical about your campaign approach is key to success in influencer marketing. Utilize data, take risks and diversify, be nimble and ready to pivot, boost, and analyze your results to make informed decisions about your program. Don't be afraid to think outside the box, and you may be surprised at what you find works best for your brand.

Niche influencers are as old as time. But the first ones definitely didn’t have Instagram… they had a lawn chair, a group of girlfriends, and a block to sit on and gossip. They were the one who always knew the tricks to getting a red wine stain out of your blouse, or the best tomatoes to put in your sauce, or which bodega had the cheapest soap. They were influencing their friends before it was “the thing to do” because they had expertise on a specific topic.